Local Citations for Pest Control Companies

What are Local Citations?

Local citations are any online mentions of a business’ name, address, and phone number (NAP). These citations can be found on business directories, websites, and apps like Bing, Yelp or Yellow Pages. In addition to helping people find local businesses online, citations are used by Google as a ranking signal for local SEO. Inaccurate data will hurt your ability to rank on Google maps.

Most business who do not regularly manage and update their citations have inaccurate data which in turn hurts their ranking in Google maps.

BENEFITS OF LOCAL ONLINE CITATIONS

Why Most Businesses Have Inaccurate Data?

The Google algorithm delivers what it believes is the most accurate answer to the user based on its assessment of each source’s authority and reliability.

This complex set of inputs can often lead to inaccurate or outdated information. Data points such as previous businesses at your current address, misspelled street names, missing suite number, duplicate listings and other inaccuracies can cause conflict.

Too many inaccuracies will impact your ability to rank in Google maps. This is why it is important to check that the data is correct across these directories and that they remain that way.

What Our Solution Offers...

Manually reviewing citations across the internet can be time consuming. Our software makes it easy for you. These benefits are...

Suppress Duplicate Listings - Search engines look for business information that is consistent through online business directories. When you take control of local citations and ensure to update all business information stay consistent rankings improve.

Get more third-party reviews - Consistent positive ratings and reviews across other local citations can boosts your rankings in Google maps.

Correct misinformation - Google compares your business information cross these business directories. Inconsistencies and misinformation will hurt your ability to rank well in Google maps.

Is Call tracking Right for Your Pest Control Business?

If you want to track calls based on visitors to your website by source and / or keyword you would need to generate a pool of numbers and install one line of JavaScript to all of your website pages. This will allow the numbers to swap out based on the source of traffic and keywords. 

• There are additional steps to take in order to set up keyword tracking, but once it is set up there is nothing else to do.
• You will have a beautiful dashboard to login to and have access to all of your calls, recordings and text messages. 
• You can listen and rate the call quality as well.

Ready to take the guesswork out of marketing your pest control company? Fill out the form below and someone will reach out to you shortly.