GROW YOUR PEST CONTROL BUSINESS WITH LOCAL MAP OPTIMIZATION

Google Business Profile Optimization for Google Maps

Unlike organic SEO that relies on optimized website content (and other important metrics), any business can rank in the local 3-pack or Google Maps listings using just a Google Business Profile.

While we still strongly recommend developing a website optimized for local organic search, optimizing your company’s Google Business Profile is critical to achieving success with Google Maps.

Claim, verify, and optimize Google Business Profile pages to have a high SEO impact.

We leverage Google Business Profile posts and other features to enhance your pest control company's search visibility.

Google Map Ranking Factors

There are many different factors when it comes to ranking in Google maps. Those include:

• Active Google Business Profile 
  
• Proximity of the search to your location
• Having a Physical Address in City of Search
• Reviews of your business on Google maps
  
• Links point to your site in the form of citations
• Accurate Google Business Profile Categories

There are also misconceptions when it comes to improving map rankings. Those include;

• Spending money on Google Ads
• Presence of an appointment URL
• Keywords in Google Business Profile services
• Keywords in the Google Business Profile description

Citations To Grow Your Visibility

Citations are an online reference to a business that features the business’ name, address, and phone number (NAP).

Typically, when an SEO refers to citations, they are talking about a group of individual business listings on various sites and directories.

Most citations take the form of an online business directory, but other types of citations exist.

Citations are links found in popular online business directories. It is important to not only have as many citations as possible but you also need to have accurate data in those directories.

We manually go out and add your business information to ensure accuracy and look for new ones every month. 

Metrics That Drive Business

We strongly believe knowledge is power. As marketers the more data we have the better informed decisions we can make.

As a business owner it is important for you to understand how customers are discovering your business and which marketing channels drive business.

Our monthly reports show engagement of your Google map listing. You'll understand...

• How many calls your receive from maps
• Which actions users took from your listing
• Which days are the busiest for your business
• How many searchers are discovering you for the first time