Marketing Tool Essentials
Track, measure and grow!
Phone tracking is one of the most important tools a pest control company can leverage. Call tracking is the best ways to track marketing efforts both on and offline.
Call tracking forwards calls from a single or “pool” of phone numbers and then redirects calls and texts to any phone number you choose. Call tracking is an amazing tool that can drive down the cost of leads and increase your bottom line.
You can also choose to have calls recorded. Recording calls will help you to quickly determine the quality of the calls by marketing channel.
We place a static phone number (a number that doesn’t change) on mailers, business cards, Google and Bing Ads or any other marketing material both on and offline. Calls from these sources are tracked and will allow us to gauge the quality of the leads;
We also use dynamic phone numbers (numbers that changed based on certain sources) to track calls made to your website from various sources. Facebook, organic, paid and other traffic sources can all be easily tracked. This allows you to easily uncover which channels are driving the most leads. You will also be able to uncover the channels with the best leads.
A dynamic number can also report which keywords are producing leads from Google and Bing Ads. This takes the guess work out of knowing which keywords are producing leads and which aren’t.
Some additional and powerful features of call tracking are;
If you want the ability to track calls based on the traffic source and keyword is simple. We generate a pool of numbers and install one line of JavaScript to all of your website pages. This will allow the numbers to swap out based on the source of traffic and keywords.
Ready to take the guesswork out of marketing your pest control company? Fill out the form below and someone will reach out to you shortly.
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