Marketing Tool Essentials

Call Tracking for Pest Control Companies

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What is Call tracking and How does it Work?

Phone tracking is one of the most important tools a pest control company can leverage. Call tracking is the best ways to track marketing efforts both on and offline. 


Call tracking forwards calls from a single or “pool” of phone numbers and then redirects calls and texts to any phone number you choose. Call tracking is an amazing tool that can drive down the cost of leads and increase your bottom line.


You can also choose to have calls recorded. Recording calls will help you to quickly determine the quality of the calls by marketing channel.

How We Leverage Call Tracking

We place a static phone number (a number that doesn’t change) on mailers, business cards,  Google and Bing Ads or any other marketing material both on and offline. Calls from these sources are tracked and will allow us to gauge the quality of the leads;


We also use dynamic phone numbers (numbers that changed based on certain sources) to track calls made to your website from various sources. Facebook, organic, paid and other traffic sources can all be easily tracked. This allows you to easily uncover which channels are driving the most leads. You will also be able to uncover the channels with the best leads.


A dynamic number can also report which keywords are producing leads from Google and Bing Ads. This takes the guess work out of knowing which keywords are producing leads and which aren’t.

Additional Features and Benefits

Some additional and powerful features of call tracking are;


  • The ability to go back and listen to the calls in case you forget certain details.
  • Gauge the quality of the calls to determine if the marketing channel(s) are producing quality leads.
  • Ensure your customer service and sale team are handing customer concerns promptly and appropriately.
  • Regardless of which device a visitor calls from desktop or phone the data source is still collected and reported back to you. 

Is call Tracking Right For Your Pest Control Business?

If you want the ability to track calls based on the traffic source and keyword is simple. We generate a pool of numbers and install one line of JavaScript to all of your website pages. This will allow the numbers to swap out based on the source of traffic and keywords. 


  • If we are running Google ads we connect call tracking to track calls from keywords in Google Ads.
  • You will have a beautiful dashboard to login to and have access to all of your calls, recordings and text messages. 
  • You can listen and rate the call quality which will help improve lead quality.
  • New feature -Miss call text back to keep customer engaged until someone can get to them. 


Ready to take the guesswork out of marketing your pest control company? Fill out the form below and someone will reach out to you shortly. 

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